![]() Logos: Offer a few variations of your logo including square and transparent options. If you only have one product, you can include this information in your company overview so that the journalist has less digging to do. ![]() Do a quarterly check of this information to make sure that your pricing stays up to date as your business evolves. If you are marketing a service, include information on your packages and what’s included with each. Product Information: Offer a clear and simplified description of what your product does and how it works. You can include this contact information directly on your press page, as well as including it at the bottom of your company overview. Make it easy for them to find a useable contact who can set up further interviews or dig for any requested statistics. On this overview, I also recommended adding your social handles so that the journalist can tag you when the story goes live.Ĭontact Details: Depending on the type of story, a journalist may want additional background information or quotes from your team. I typically prefer a clean PDF document made in Word instead of an over-engineered infographic, as I want to be able to skim the content quickly and cut and paste complicated details such as the names of notable investors. Keep in mind that your goal is to enable a journalist to quickly cut and paste information with as few errors as possible. Try to keep this fact sheet succinct and at two pages maximum. You can also include statistics that help tell your story, such as the number of customers you serve and key details showing your growth. The exact contents of each press kit will vary based on the business and what you have available, but here are the most important assets:Ĭompany Overview: Include a fact sheet with a bit of background information, such as when your business got started, where your offices are located and the funding history of your company. By the time a journalist lands on your press kit, they are usually already writing about you and just want to make sure they get the basics correct, such as when your business started and the pricing of your product. Press kits give journalists all the facts and figures they need so they can focus on telling a compelling story. A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content.
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